Big & Rich at Inn of the Mountain Gods

As Big & Rich, John Rich and Big Kenny Alphin have exerted a definite “gravitational pull” to the direction modern country music has taken. Their much anticipated new project, “Gravity” provides a stellar example of the genius of their creative brotherhood–the result of two unique musical personalities colliding to form an even greater positive sum total.

From the vantage point of today’s career success, John notes:
“When Kenny and I were first considering doing music together some 15 years ago, I can recall like it was yesterday him saying, ‘Man, we are like two individual planets— wouldn’t it be awesome to collide and smash the universe together,” he recalls. “We definitely felt that creative gravitational pull from the beginning and I think it continues to translate into the music.”

They are America’s Technicolor cowboys, brothers-in-arms in service to the creed that great music has no boundaries. Individually, John and Big Kenny are first-rate musicians, songwriters, producers, entertainers—and now the creative force behind their own label imprint, Big & Rich Records. Together, they are one of the most truly original musical forces ever unleashed on a welcoming world.

The new label is fueling even more passion to produce and present their music. “We now have the freedom to write songs, call our own shots and put every ounce of our guts, soul and DNA into music that we have complete creative control over—from creation to release schedule,” notes Kenny. “We can bring the best gunslingers to the shoot out and know everyone is 100% committed to our success. From making the music to getting it out there to our audience, it’s a great place to be. As John says—we’re like wild horses that don’t do good in a stall—we’d rather be running the wild range.”

As witnessed too by their new single, “Look At You,” their influence on their musical universe shows no signs of being eclipsed. “The unusual twist of this lyric really makes the song stand out, notes John. “It’s a Shannon Lawson co-write that dead-on nails the gut wrenching feeling of being that guy that loses the hot chick—something I think a lot of us guys can relate to.”

Big & Rich have, of course, made a career of being relatable and musically relevant since exploding into the public consciousness in 2003 as the rarest of breeds—true country music game changers. With 2004’s triple-platinum Horse of a Different Color, they were able to tap into the best strands of a wide spectrum of popular music, filter them through their pens and voices and produce a sound that is instantly recognizable, if not classifiable.

With a much anticipated new studio album that finds them at the top of their creative game, their live performances find them at their hell-raising best, with crowds as intense and appreciative as any they’ve ever faced.